Misyini: your ride home

Misyini is a ride-hailing app for boda, tuk-tuk and car drivers. It needed a brand that every kind of driver would see themselves in.

What we did

• One logo in three versions: a motorbike, a car and a tuk-tuk inside the same green house, with the line “Your ride home”
• A driver recruitment poster listing the documents drivers need
• An app-update notice for drivers and passengers
• A driver benefits flyer: no idle waiting, no empty return trips, fair fixed prices

Why it works

The house says “home”, the vehicle says how you get there. Keeping the house, the green and the orange the same across every piece makes the brand easy to spot on a busy street and in a WhatsApp group.

Need a logo family or a set of posters? See logo and brand identity design.